Why is Search Engine Optimisation important for boat brokers?

by | Apr 6, 2019

When it comes to browsing for new and used boats, consumers are relying more heavily on digital channels than ever before. In 2019, there’s no escaping the fact that modern day customers are spending hours browsing the internet reading information from a number of brands as they search for their next boat.

During their search, consumers are asking the internet a number of different questions:


  • Which boat is best?
  • Is this the right boat for my requirements?
  • Does this suit my budget?
  • Where should I buy a boat from?
  • Am I getting a good deal on this boat?

When asking these questions, consumers will more often than not utilise the search engine Google. In most instances, many Google searches will take place before a consumer finally settles on the boat they are going to purchase. During these many searches they will interact with a variety of different brands, and most probably, a number of different boat brokers.


Whilst some customers still will drive around, visiting a number of different boat brokers, on the hunt for their next purchase, that’s most definitely not the case for all of them.

With so many people turning to search engines on their hunt for a new boat, it’s important that your business is appearing in the relevant search results pages.

Three quarters of people don’t scroll past the first page of Google results, which means if you’re not ranking well, then your business will suffer. Furthermore, 91% of traffic generated by Google is shared between the results that landed on page one


SEO is the name given to the work undertaken to ensure a website is able to rank high up on search engine results pages. There are a number of techniques and tasks that can be undertaken to optimise a site’s chances of having success in this area. And, as discussed, if your website appears high up on results pages, your boats are getting in front of more potential customers, which will increase the chances of you making a sale.

As discussed in the link above, there are a number of things that you can do to help your website appear higher up in Google rankings. These include:

  1.  Improve your website’s copy!
  2. Set up internal links
  3. Make sure the right information is in the right place
  4. Increase and improve your citations online

However, if you don’t have the time, or the knowhow to carry out these tasks yourself, then you’re in luck…


All Spidersnet Marine websites are built with search engines in mind. This means that our team works hard to ensure that all of our websites have the infrastructure in place to rank well.

However, there is still plenty of work that can be done to take our customers’ sites to the next level. A website can always be improved, and SEO work can continually be carried out to give it a better shot at making it into the hallowed ground that is the first page of Google’s search results pages.

That’s where we come in. Our team of SEO experts are available to carry out ongoing work as part of our new SEO offering.

We offer 100% bespoke, fully personalised SEO work, that is designed to help your specific needs, helping your website improve its ranking for specific search terms, allowing you to put your stock in front of the right potential customers.

Do you want to sell more boats online?


If you want to get a better idea of what our SEO Package contains then you can view the package here. If you’re interested, and want to speak to one of our team to get an idea of how we can help you drive more organic traffic to your site, then enter your details in the boxes below and we’ll be in touch…