Selling Your Boat Through Great Photography
When it comes to selling your boat, the importance of great photography is quite often overlooked. However, the perception of both your brand and the value of your
Not every boat broker wants to invest in a qualified photographer, however, learning basic photography skills is a brilliant low-cost alternative, and can work wonders for your marine sales.
Whether it’s on an
Look out for the little details that make your boat stand out from the rest. Shiny interiors, sparkly clean decks and beautiful handcrafted woodwork are all little characteristics that could win over potential buyers.
Where do you even begin with photographing a boat?
1. Give your boat a clean
Maybe an obvious one, but the first rule of any product photography is making sure the item looks good before you even consider picking up your camera. Ensure your boat is sparkling
2. Choose your time wisely
When it comes to photographing a boat, unlike many other industries, you don’t have the pleasure of setting up a studio, where you can easily control lighting and backdrops. This isn’t the be all end all though. Often natural lighting is the most effective!
According to experts, the best time to shoot outdoors is a few minutes after sunset, or a few minutes before sunrise, referred to as the ‘golden hour’, this period of time is when the daylight is redder and softer, and indirect sunlight is evenly diffused – the perfect combination for a magnificent photo.
3. Location, location, location
If possible, try and place your boat in a charming location when carrying out your
4. Capture those important details
Look out for the little details that make your boat stand out from the rest. Shiny interiors, sparkly clean decks
Getting behind the lens…
When it comes to equipment, whether you decide to use a professional camera, or you’re simply shooting on your smartphone, there are ways you can ensure your photos turn out looking great.
Using a DSLR
If you do opt for investing in a DSLR camera we’d suggest purchasing something with a wide focal length, 85mm lens for the
Using a smartphone
If you opt for the smartphone method, be assured that it’s completely achievable to create great images
Once that’s done, you’ll want to make sure your phone is sturdy. We’d highly recommend buying a Gorilla Pod Mobile product, which only costs around £10, it can be attached to almost anything, so is perfect for outdoor photography!
Gorilla Pod – Image –
Tips for taking pictures
When it comes to shooting follow these simple steps
- Fill the frame – You want to have all the attention on the boat, not the surroundings so make sure your boat fills the frame.
- Take lots of shots – Take as many shots as possible you can always throw away the bad ones.
- Play with angles – Be creative. Varying it up might bring you a shot you didn’t expect could turn out so well.
- Try some action shots – If possible, take photos of the boat on the move, perhaps from another boat, or the marina. It will vary up the types of images on your ads and may engage your potential customers further than just lots of stationary images.
You’ve got the photos, what next?
Most of the professional photos you’ll find in boating magazines, or top marine brands will have been edited in some way, to enhance the way they look. A lot of them will have been edited in subscription-based software, such as Photoshop, which can be very pricey.
However, you don’t have to break the bank to achieve nicely enhanced photos. There is an abundance of free editing software available, along with plenty of great apps you can use if you shoot with a smartphone.
The following pieces of affordable software do all of the basics like retouching, adjusting lighting and contrast, along with sharpening. Below are our top picks:
- GIMP – This is free software that is similar to Photoshop. Whether you are a graphic designer, photographer, illustrator, or scientist, GIMP provides you with sophisticated tools to improve your photographs.
- Pixlr – This photo editing tool is perfect for marketers looking to make small, creative changes to their photos before publishing. Pixlr Express offers quick fixes and simple overlays and borders, while Pixlr Editor allows you to work with image layers, color replacements, and object transformations.
Vsco– Vsco is best known for its filters or presets, which lots of pro accounts use instead of Instagram’s suite of features.
Vsco– This is the smartphone version of the desktop app mentioned above. It is probably one of the best editing apps out there, offering plenty of editing tools like cropping, colour
- PicMonkey – PicMonkey is a great photo editing tool for amateur photographers who want to make a few quick adjustments to images taken on their smartphones.
- iPiccy – If you want a more automated photo editing process, take a look at iPiccy. Instead of manually changing parts of images with wands and other tools in Photoshop, iPiccy allows you to use a set of processes, including fixing, resizing, cropping, rotating, and flipping an image, to instantly edit an entire photo.
So there you have it, now you’re ready to upload your fantastic photos to the adverts on your website and other
Our final bit of advice would be to always have consistency imprinted in your mind. For
If you would like to know more about our services, provide us with your details below and we will give you a call!